Tata Sky, one of India’s leading direct-to-home service provider, has become the first in Asia to deploy Cisco’s Videoscape Video Everywhere solution, to enable multi-screen experiences beyond the set-top box. Rolled out first on iOS and soon to be on Android platforms, this live streaming service can be enjoyed on many mobile devices such as smart phones and tablets such as iPads.
The Videoscape Video Everywhere solution is a part of Cisco Videoscape Unity, a platform that delivers and monetises a new generation of compelling, differentiated video experiences, which are personalised, synchronised, and social.
“Our subscribers’ will be able to take the video experience with them on the move; thereby transforming their handheld device into a fully-functional TV screen with an interface which is clean, simple and easy to navigate,” said Vikram Mehra, Chief Commercial Officer of Tata Sky.
Cisco and NetApp have broadened the FlexPod portfolio with new validated designs across the entire portfolio, highlighted by the introduction of FlexPod Select for dedicated data-intensive workloads.
The FlexPod portfolio now includes FlexPod Datacenter (formerly FlexPod) for core enterprise data centres and service providers, FlexPod Express (formerly ExpressPod) for medium-sized businesses and FlexPod supports the growing need to tie storage, networks, applications, and analytics (such as big data) into a more automated, responsive system that increases efficiency and lowers operational expense.
The new offerings build on the joint vision and strategy of Cisco and NetApp to unify branch offices, core data centers, service providers, and dedicated application infrastructures.branch offices, and FlexPod Select for data intensive workloads. FlexPod Select is the first family in the FlexPod portfolio to address targeted workloads, such as high-performance applications.
While 80 percent of the world’s homes have access to TV, fewer than half of them are benefiting from digital and the additional functionality that it can enable. At the other end of the spectrum, the amount of video traversing IP networks is set to reach a record 88 exabytes a month by 2017, with 914,100 minutes of video streamed or downloaded every second – all with less than 50 percent of the world’s population connected to the Internet.
Building on over 20 years of experience driving new services and profitable growth for pay-TV operators and the media and entertainment industry, Cisco can help the industry capture the huge opportunities being generated as every network attached device becomes video capable and consumers seek ubiquitous video access.
Visitors to Mobile Asia Expo 2013 in Shanghai will get to delve in a new Connected City experience. They will be able to stroll down a city street of the future and experience the Connected Life powered by intelligent mobile connections.
The Connected City will build on the success of the Connected City at this year’s Mobile World Congress and draw on developments that have put Asia at the forefront of connected device and service uptake.
In partnership with China Mobile, Cisco, Ford Motor Company, Huawei, KT Corp. and SAP, the Connected City will be a life-like urban environment where attendees will experience how these companies are making homes smarter, motoring more intelligent, shopping easier and city living safer in the largest and most forward-thinking mobile market in the world. Each area will bring together the latest in cutting-edge products and services to demonstrate how a connected future, driven by mobile, will simplify and enhance people’s everyday lives.
Cisco and NetApp have an expanded partnership to deliver new converged infrastructure innovation to unify branch office, data centre and public cloud infrastructures under the FlexPod architecture. The partnership expansion includes efforts in technology integration, solution development, and continued go-to-market collaboration – all designed to make it easier for customers to deploy and access next-generation cloud infrastructure solutions.
Current IT architectures comprise a fragmented combination of infrastructure along with public, private and hybrid clouds offered by different organizations and addressing distinct customer needs. Through a shared vision of a unified data center, Cisco and NetApp offer the ability to simplify deployment, management and orchestration — connecting enterprise clouds to service providers, enterprises to branch offices, consumers to enterprises, and clouds to clouds.
Deeper integration across computing, networking, storage and orchestration components of FlexPod, combined with broader support for its open ecosystem of partners, will greatly simplify data centre deployment and management, deliver greater budget efficiency, reduce risk, and increase agile business responsiveness.
The GSMA and Deloitte has released the first comprehensive assessment of the incremental benefits of next-generation mobile telephony services, such as 3G technology and mobile data services, and their impact on economic growth. The report ‘What Is the Impact of Mobile Telephony on Economic Growth?’ provides the first estimates of the impact of mobile data usage on GDP growth in developed and developing markets. The report draws from research of data usage and economic growth across 14 countries provided by Cisco Systems based on their Visual Networking Index (VNI), as well as Deloitte studies on the productivity impact of mobile in 79 countries and the impact of 3G penetration across 96 countries.
“The development of data services have the potential to drive economic development in the same way in which voice services have in previous generations,” said Chris Williams, Deloitte telecommunications partner. “This report offers the first serious quantification of this impact and confirms industry expectations that the impact is significant. Policy makers need to consider the implications of this report in their support for the development of mobile data”.
Key findings of the report include:
A doubling of mobile data use leads to an increase of 0.5 percentage points in the GDP per capita growth rate across the 14 countries;
Countries characterised by a higher level of data usage per 3G connection have seen an increase in their GDP per capita growth of up to 1.4 percentage points;
A 10 per cent rise from 2G to 3G penetration increases GDP per capita growth by 0.15 percentage points; and
In developing markets, a 10 per cent expansion in mobile penetration increases productivity by 4.2 percentage points.
The impact of 3G penetration on GDP growth The report measures the impact on GDP growth of consumers moving from basic 2G connections to 3G connections. This analysis of 96 developed and developing markets shows the positive effect of consumers substituting a 2G connection with a 3G connection. A 10 per cent rise in 3G penetration increases GDP per capita growth by 0.15 percentage points.
“Total mobile connections will stand at 6.8 billion with mobile subscriber penetration at 45 per cent by the end of 2012,” said Tom Philips, Chief Government and Regulatory Affairs Officer, GSMA. “In this period of economic uncertainty, governments should look to the mobile industry as a key partner for economic growth and put in place policies that encourage investment in broadband infrastructure, which will serve to enhance productivity, as well as policies to drive the development of new data services that will boost the economy and benefit society.”
The impact of mobile data on GDP growth The increase in 3G connections, supported by the proliferation of data-enabled devices that allow mobile Internet connectivity, has led to a massive growth in the use of mobile data. Total mobile data usage has more than doubled on average every year from 2005 to 2010 in each of the 96 countries in the sample. In Western European countries, it grew by 350 per cent.
Using data from Cisco’s VNI for 14 countries, this study finds a strong relationship between usage of mobile data per 3G connection and economic growth. A doubling of mobile data use leads to an increase of 0.5 percentage points in the GDP per capita growth rate across the 14 countries.
The impact of increased mobile data usage is stronger in countries where the average level of mobile data consumption per 3G connection is comparatively higher. Countries characterised by a higher level of data usage per 3G connection, such as Russia, the UK and South Korea, have seen an increase in their GDP per capita growth of up to 1.4 percentage points. The effect is more limited for countries where mobile data usage is currently less prevalent, such as China, India, Mexico and South Africa.
“This study is an important addition to the growing body of empirical evidence demonstrating the impact of broadband on economic growth,” said Dr. Robert Pepper, Vice President, Global Technology Policy, Cisco. “As people around the world increasingly connect to the Internet via multiple wireless devices to use rich content anytime, anywhere, it is creating a deluge of data that is changing the way we work, live and play. The fact that increasing high-speed mobile broadband data usage leads to greater average per capita income underscores the need for increased investment in wireless networks as well as for government policies to foster that investment, including the allocation of additional spectrum.”
Impact of mobile telephony on productivity in developing markets While the effects from mobile data are most evident in more developed markets, mobile telephony in developing markets continues to deliver strong benefits through voice services, with huge potential for additional benefits as mobile data networks are rolled out. In developing markets, a 10 per cent expansion in mobile penetration increases productivity by 4.2 percentage points. Rather than look to capture value from the mobile industry via sector specific taxation and high regulatory fees, government could seek to incent investments in mobile broadband networks, which will deliver significant economic and social benefits.