Cisco has an innovative approach to pay TV that has enabled it to gain and maintain its industry leading position. With more than 300,000,000 homes around the world watching TV with Cisco, nearly a quarter of all global TV homes are now enjoying improved viewing experiences.
While 80 percent of the world’s homes have access to TV, fewer than half of them are benefiting from digital and the additional functionality that it can enable. At the other end of the spectrum, the amount of video traversing IP networks is set to reach a record 88 exabytes a month by 2017, with 914,100 minutes of video streamed or downloaded every second – all with less than 50 percent of the world’s population connected to the Internet.
Building on over 20 years of experience driving new services and profitable growth for pay-TV operators and the media and entertainment industry, Cisco can help the industry capture the huge opportunities being generated as every network attached device becomes video capable and consumers seek ubiquitous video access.
At IBC, Cisco demonstrated leading solutions delivered from its proven Videoscape Unity platform, utilised by over 150 leading providers worldwide. With a focus on the openness and innovation offered by Videoscape Unity, Cisco also unveiled new solutions delivering greater agility, optimised services and monetisation opportunities for new and existing customers.