Singapore Book Publishers Association and Frankfurt Book Fair organiser Frankfurter Buchmesse GmbH are putting together the inaugural StoryDrive Asia, a symposium for angel investors, incubators and professionals in publishing, software and gaming, photography and filmmaking and digital media.

The focus is on transmedia, which is about storytelling across media. For example, The Assassin’s Creed is more than just a computer game. It’s also a novel, comic book as well as a movie that’s slated for release on December 21. That’s transmedia, which is gaining traction across the globe.

“It’s a very exciting moment for publishing in Asia, especially in Southeast Asia, where media are interrelating in new and fascinating ways, and local content is getting better and better. And even as transmedia trends take root, our industry and local stakeholders have realised the importance of promoting the reading habit in this new media environment. We believe the best way to capture these trends, and reinforce Singapore’s role as a hub for IP and the media industry, is to partner with Frankfurter Buchmesse GmbH for a new kind of event: StoryDrive Asia,” said Peter Schoppert, President, Singapore Book Publishers Association.