Inaugural StoryDrive Asia to focus on transmedia

assassins-creed-unitySingapore Book Publishers Association and Frankfurt Book Fair organiser Frankfurter Buchmesse GmbH are putting together the inaugural StoryDrive Asia, a symposium for angel investors, incubators and professionals in publishing, software and gaming, photography and filmmaking and digital media.

The focus is on transmedia, which is about storytelling across media. For example, The Assassin’s Creed is more than just a computer game. It’s also a novel, comic book as well as a movie that’s slated for release on December 21. That’s transmedia, which is gaining traction across the globe.

“It’s a very exciting moment for publishing in Asia, especially in Southeast Asia, where media are interrelating in new and fascinating ways, and local content is getting better and better. And even as transmedia trends take root, our industry and local stakeholders have realised the importance of promoting the reading habit in this new media environment. We believe the best way to capture these trends, and reinforce Singapore’s role as a hub for IP and the media industry, is to partner with Frankfurter Buchmesse GmbH for a new kind of event: StoryDrive Asia,” said Peter Schoppert, President, Singapore Book Publishers Association.

“This is a new media world where it’s all about ‘hyper IP’, storytelling across media, and where a new ecology of printed pages and mobile screens is taking shape across multiple platforms and formats,” he added.

StoryDrive Asia is expected to attract around 100 delegates from various business communities across the region with its line-up of speakers who include keynote speaker  Richard Nash, a strategist and serial entrepreneur who was ranked by Mashable as the #1 Twitter User Changing the Face of Publishing in 2010; Ashleigh Gardner of Wattpad, the world’s largest community for readers and writers; and Kristian Costa-Zahn of UFA Lab, the digital production arm of UFA, one of Germany’s oldest and most distinguished entertainment brands.



StoryDrive Asia will be on November 10 to 11, 2016, at The Arts House with ticket prices starting from S$300 (for one author) per delegate. This symposium is eligible for PIC (Productivity and Innovation Credit) Scheme. Ticket sales are handled by SISTIC via StoryDrive Asia is supported by Singapore’s National Arts Council and Singapore Tourism Board.