The worldwide video game marketplace, which includes video game console hardware and software, online, mobile and PC games, will reach US$93 billion in 2013, up from $79 billion in 2012, according to Gartner.
Driven by strong mobile gaming and video game console and software sales, the market is forecast to hit US$111 billion by 2015.
Mobile games are the fastest-growing segment of the market, with revenue set to nearly double between 2013 and 2015 from US$13.2 billion to US$22 billion.
Think that PC gaming is on the wane? NVIDIA certainly doesn’t think so and has brought a group of top journalists to Montreal to deliver this message.
“Some of the season’s most anticipated PC games have been built with technology developed by NVIDIA,” wrote Tony Tamasi, Senior Vice President of Content and Technology of NVIDIA, in a blog post (http://blogs.nvidia.com/blog/2013/10/17/twimtbp/).
“We have a proud heritage on the PC platform, delivering amazing performance and advanced technologies for gamers. Technologies developed as part of our The Way It’s Meant To Be Played programme are among the most deployed in the industry,” he added.
NVIDIA has formed an alliance with Ubisoft to offer PC gamers the best gaming experiences possible for Ubisoft’s biggest fall titles, including Tom Clancy’s Splinter Cell Blacklist, Assassins Creed IV Black Flag and Watch Dogs.
NVIDIA’s developer technology team is working closely with Ubisoft’s development studios on incorporating graphics technology innovations to create game worlds that deliver new heights of realism and immersion. One example is NVIDIA® TXAA™ antialiasing, which provides Hollywood-levels of smooth animation, soft shadows, HBAO+ (horizon-based ambient occlusion) and advanced DX11 tessellation.
“PC gaming is stronger than ever and Ubisoft understands that PC gamers demand a truly elite experience — the best resolutions, the smoothest frame rates and the latest gaming breakthroughs,” said Tony Tamasi, Senior Vice President of Content and Technology at NVIDIA. “We’ve worked closely with Ubisoft’s incredibly talented creative team throughout the development process to incorporate our technologies and deliver the most immersive and visually spectacular game worlds imaginable.”
China’s game market is booming, recording sales of US$9.8 billion in 2012, a growth of 35.1 percent over the previous year. The market includes PC online games, PC console game and mobile online game.
According to IDC data, after a quick growth before 2008, the China game market saw a turning point in development in 2009. The growth has slowed sharply, at almost equal paces in 2011 and 2012. IDC forecasts that the China game market will see a slower growth during 2013-2017, with the CAGR approximating 16%. In contrast, the greater culture industry where the game market dwells is booming.
IDC believes that the China online game industry will be increasingly involved in pan-entertainment, another content-derivative industry, because of the following factors :
The power of supercomputing brought to the desktop. That’s what NVIDIA has done with the introduction of the GeForce GTX TITAN. Powered by the fastest GPU on the planet, it is designed to unleash the world’s fastest gaming PCs including personal gaming supercomputers and svelte, quiet, small form-factor PCs.
GeForce GTX TITAN is built with the same NVIDIA Kepler architecture that powers Oak Ridge National Laboratory’s newly launched Titan supercomputer, which tops the list of the Top 500 supercomputers in the world.
By harnessing the power of three GeForce GTX TITAN GPUs simultaneously in three-way SLI mode, gamers can max out every visual setting without fear of a meltdown while playing any of the most demanding PC gaming titles.
NVIDIA has announced Project SHIELD, a gaming portable for open platforms, designed for gamers who yearn to play when, where and how they want.
Created with the philosophy that gaming should be open and flexible, Project SHIELD flawlessly plays both Android and PC titles. As a pure Android device, it gives access to any game on Google Play. And as a wireless receiver and controller, it can stream games from a PC powered by NVIDIA® GeForce GTX GPUs, accessing titles on its STEAM game library from anywhere in the home.
“Project SHIELD was created by NVIDIA engineers who love to game and imagined a new way to play,” said Jen-Hsun Huang, co-founder and chief executive officer at NVIDIA. “We were inspired by a vision that the rise of mobile and cloud technologies will free us from our boxes, letting us game anywhere, on any screen. We imagined a device that would do for games what the iPod and Kindle have done for music and books, letting us play in a cool new way. We hope other gamers love SHIELD as much as we do.”
Project SHIELD combines the advanced processing power of NVIDIA Tegra 4, breakthrough game-speed Wi-Fi technology and stunning HD video and audio built into a console-grade controller. It can be used to play on its own integrated screen or on a big screen, and on the couch or on the go.