NVIDIA has introduced the GeForce GTX 750 Ti and GTX 750, the first GPUs based on the new Maxwell graphics architecture.

A GeForce GTX 750 Ti running at 1080p resolution doubles the performance and uses half the power of the GTX 550 Ti, which was built with the Fermi architecture, and is one of the most used NVIDIA GPUs, according to the Steam Hardware Survey.

“We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit — from supercomputers to PCs to smartphones,” said Scott Herkelman, General Manager of the GeForce business unit at NVIDIA. “That’s why we architected Maxwell to be the most efficient GPU architecture ever built.”