NVIDIA has introduced the GeForce GTX 750 Ti and GTX 750, the first GPUs based on the new Maxwell graphics architecture.
A GeForce GTX 750 Ti running at 1080p resolution doubles the performance and uses half the power of the GTX 550 Ti, which was built with the Fermi architecture, and is one of the most used NVIDIA GPUs, according to the Steam Hardware Survey.
“We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit — from supercomputers to PCs to smartphones,” said Scott Herkelman, General Manager of the GeForce business unit at NVIDIA. “That’s why we architected Maxwell to be the most efficient GPU architecture ever built.”
The GTX 750 Ti GPU’s small physical design — at only 5.7-inches long — doesn’t require an internal power connector. Thus, gamers with PCs equipped with integrated graphics or other small form-factor designs can switch over for a great gaming experience at 1080p, without needing to upgrade their power supply or deal with increased energy costs.
As the GTX 750 Ti consumes so little power, it runs extremely quietly and generates very little heat, making it perfect for use in home theatre PCs, as well.
Pricing is expected to start at US$119 for the GTX 750, US$139 for the 1GB GTX 750 Ti and US$149 for the 2GB GTX 750 Ti.