Tag: GfK

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GfK and Abacus to collaborate on big data analysis

gfk_logoGfK and Abacus have agreed to advance the analytics available to the travel industry by supplying anonymised booking data for the specialist GfK Travelscan report.

GfK will receive a feed of the aggregated weekly live bookings of participating Abacus agents, initially based in Singapore, to produce a set of predictive analytics that should help to refine travel retail strategy for the sector.

“We are delighted to intensify our partnership with the leading provider of travel agent solutions across the APAC region. This will help to scale the robustness and representation of GfK Travelscan, while offering added value to the Abacus client base,” said Laurens Van Den Oever, Global Industry Lead of Travel & Hospitality at GfK.

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Mobile by entelechyasia

Wearbles sale to triple in 2015

The HTC Grip is a newcomer to the wearable market.
The HTC Grip is a newcomer to the wearable market.

With vendors are rolling out new wearable devices at Mobile World Congress in Barcelona, it is not surprising that the market is set to boom.

In 2014, GfK noted that 13.5 million health and fitness trackers were sold globally compared to 4.1 million smartwatches. This year, that combined number is expected to jump 51.2 million units in 2015.

Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches.

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Mobile by entelechyasia

Shoppers bring online competition to brick-and-mortar stores

GfK mobile compare pricesSaw a product you like in a brick-and-mortar shop? Why not whip out your smartphone to read a review of the product or compare prices with other stores? That’s what more and more shoppers are doing during their visit to physical stores.

According to a GfK survey of mobile phone users in 23 countries, 40 percent of shoppers compare prices online while another 40 percent contact a friend or family member for advice. Thirty-six percent take photos of products that interest them.

Globally, men outweigh women on using their mobile phone inside a store to compare prices on a regular basis, standing at 42 percent and 37 percent respectively. The most active age group is shoppers aged 20-29, with nearly half (49 percent) saying they regularly do this, followed by those aged 15-19 and 30-39, both at 45 percent.

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Mobile by entelechyasia

SEA smartphone sales up 61% in first three quarters

gfk_logoSoutheast Asia consumers bought 41.5 million smartphones, spending US$10.8 billion in the first three quarters of this year, according to GfK Asia.

Indonesia led the way with sale of 14.8 million smartphones worth more than USS3.33 billion. Thailand and Malaysia were next with 7.2 million and 6.4 million units sold respectively. However, in terms of smartphone sales revenue, the ranking of these two countries are switched with Malaysia garnering US$2.25 billion while Thailand raked in US$1.96 billion in January to September.

“The increasing affordability of smartphones, particularly in the developing markets is helping many consumers in these countries make the switch from their basic feature phones to own their very first smartphone,” said Gerard Tan, Account Director for Digital Technology of GfK Asia. “It is worth highlighting the significant milestone of September being the month whereby sales penetration reached the halfway mark; where one in every two mobile handsets purchased in the region is now a smartphone.”

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