Enterprises driving AR market

Pokemon GoPokemon Go is taking the world by storm with its use of augmented reality (AR). The craze has received widespread publicity across the world as hordes of people go around in search of Pokemon using their mobile devices.

AR is also set to leave footprint in the enterprise market. ABI Research forecasts that AR in enterprise will explode over the next five years, as the technology will add functionality to existing workforces that was not previously possible, with remote assistance to be the primary use case.

Combined with increased safety and efficiency, this will drive investors and project managers to explore AR with smart glasses applications in the healthcare, industry, and government market segments forecast to hit 27 million shipments by 2021.

Continue reading “Enterprises driving AR market”

Advertisements

Smart glasses poised for enterprise adoption

abi researchMany may have been misled that Google Glass is dead and gone, a failed innovation. But that’s not what is happening. Google has simply retired it Glass Explorer Program and graduated Glass out of Google[x].

Smart glass is alive and well and ABI Research expects 2015 to be a big year for smart glasses with unit shipment growth of nearly 150 percent, almost of all of which will be in the enterprise and public sector.

More than 90 percent of smart glasses are expected to be sold in the enterprise or public sector for uses such as remote assistance, police and military, security, warehouse and barcode scanning, and, in the consumer space for gaming.

Continue reading “Smart glasses poised for enterprise adoption”

Wearables the new way to track and engage customers

CanalysGoogle Glass and Samsung Gear are two of the most talked about developments in wearable devices. And many more are set to follow in their footsteps.

Canalys believes that consumerisation of IT is paving the way for even bigger transitions that will rock the IT industry. Smaller app-enabled devices (‘appcessories’) enable customers and employees to do more on the move. Adoption of wearables, such as wristbands, eyewear and sensors in clothing, will lead to a new era in which location, movement, fitness, health and potentially visual focus and interest points are tracked. The data generated by these devices creates possibilities for brands to understand, segment, target and service customers. Through functional apps, buyers and sellers are also finding new ways to interact.

‘Apps have emerged as the accelerator of current industry transitions. In place of large code bases and years of development, we now have the possibility of turning out multi-platform apps in weeks, or even days,’ said Tim Shepherd, Senior Analyst of Canalys. ‘By focusing on user experience, app developers have revolutionized how new functionality is brought to market and how behavior and activity are measured. Enterprise customers have started to exploit this capability across several disciplines, including product design, marketing, customer services and operations, and buying points are changing as a result.’

Continue reading “Wearables the new way to track and engage customers”