Online marketplace Honestbee launches brick-and-mortar Habitat

It’s interesting how trends keep evolving. In the past decade or two, many supermarkets have opened up online stores to cater to changing consumer demands. On the other side, new companies set up online stores to challenge these traditional players. Yesterday, one of these, Honestbee, took the reverse route by setting up Habitat, its first brick-and-mortar outlet in Pasir Panjang, Singapore.

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