Online marketplace Honestbee launches brick-and-mortar Habitat

It’s interesting how trends keep evolving. In the past decade or two, many supermarkets have opened up online stores to cater to changing consumer demands. On the other side, new companies set up online stores to challenge these traditional players. Yesterday, one of these, Honestbee, took the reverse route by setting up Habitat, its first brick-and-mortar outlet in Pasir Panjang, Singapore.

Claimed to deliver the world’s first tech-enabled, multi-sensory grocery and dining experience, Habitat is laden with technologies that include an automated checkout system and a robotic collection point.

Customers buying  10 or fewer items can easily pay using a mobile app without needing to queue at the cashier’s counter, while those with more items can proceed to AutoCheckout, where the items will be scanned, packed and sent to the collection point at the RoboCollect station. All payment is through beePay using the app.

Also present in the 60,000 square feet of space is a dining area featuring 15 dining concepts and an innovation laboratory for partners to develop solutions to enhance the retail experience.

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