Women in developing countries represent a significant underserved market and commercial opportunity for mobile financial service providers.

According to the study by the GSMA mWomen Programme and Visa, more than two billion people worldwide, the majority of whom are women, lack access to basic financial services.

The study, entitled, Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets, focused on women in Indonesia, Kenya, Pakistan, Papua New Guinea, and Tanzania. It was undertaken to gain additional insight into how financial institutions and mobile network operators can better support the complex financial lives of women at the base of the pyramid.