The number of QR codes for payment is akin to the number of credit card offerings in the market — it keeps growing, making it more of a hassle than convenience for merchants and consumers. The Monetary Authority of Singapore (MAS) has stepped in to solve this problem with the launch of the Singapore Quick Response (SGQR) Code.
Mastercard has unveiled a new brand identity and logo to be aligned with its position as a forward-thinking, human-centred technology company.
“To thrive in this new digital world where business moves faster than ever, we want to modernise and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard. We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business. Now it’s time for our brand to embody the company we’ve become,” said Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard. The evolved brand identity will be rolled out across Mastercard beginning in Fall.
IBM and MasterCard are partnering to offer smaller merchants real-time, analytics-based market insights on revenue, market share, customer demographics and competitors in a particular location and across multiple locations.
The solution integrates IBM Watson Analytics with insights based on aggregated and anonymised MasterCard transaction data through MasterCard Advisors Local Market Intelligence (LMI).
According to MasterCard’s latest research, more than seven out of 10 smaller businesses in Asia-Pacific expect higher business costs in 2016. With this enhanced analytical platform powered by MasterCard Advisors and IBM, merchants will hence be better equipped to make informed decisions that lower costs based on a deeper knowledge of their business’ financial strengths and pitfalls.