Mastercard has unveiled a new brand identity and logo to be aligned with its position as a forward-thinking, human-centred technology company.
“To thrive in this new digital world where business moves faster than ever, we want to modernise and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard. We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business. Now it’s time for our brand to embody the company we’ve become,” said Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard. The evolved brand identity will be rolled out across Mastercard beginning in Fall.