While Samsung remained at the top, China smartphone makers occupied four of the top five positions to snare the lion’s share in India in Q4, according to Canalys.
Their extremely price-competitive devices pushed out India makers, who have been hit hard by the Indian government’s decision to demonetise the INR500 and INR1,000 (US$7.30 and US$14.65) banknotes.
“Local brands’ target customers typically buy in cash and from independent retailers. With the short-term liquidity crunch caused by demonetisation, these retailers are suffering a slowdown in consumer spending. Local vendors are losing out as retailers look to shift their stock to fast-moving, current devices. In Q4 2015, Micromax, Intex and Lava took second, third and fifth place, accounting for almost 30 percent of the market. One year on and all three vendors have dropped out of the top five, with their collective share falling to around 11 percent,” said Rushabh Doshi, Analyst of Canalys.