Samsung extends lead in India smartphone market

CanalysSamsung has pulled further ahead of the competition with a quarter share of the India smartphone market in 2015, according to Canalys.

Micromax held on to second place, with annual shipment falling by more than 20%, primarily due to inventory build-up in its distribution network.

Lenovo and Motorola’s combined shipments were just short of three million units, up almost 60 percent up from the previous year, moving them past Intex to take third place in the market.

The Indian smartphone market saw a healthy double-digit percentage increase in shipment year on year, despite sequential declines from some significant players.

“Local players are finding it tough to compete with global vendors on product quality, making it hard for them to push products into higher price bands,” said Rushabh Doshi, Mobility Analyst of Canalys.

“In addition, Chinese vendors, such as Vivo and Xiaomi, continue to make inroads with low-cost LTE smartphones. The growing importance of online retail has lowered barriers to entry, enabling vendors to grow quickly without having to invest time and resources in building a complex sales channel. Chinese vendors are instead investing heavily in marketing, building brand recognition and cementing their place in the market,” he added.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s