The ANZ mobile phone market has dropped by five percent quarter-over-quarter and over 20 percent year-over-year, according to IDC.

More than 2.6 million devices were shipped in Q2, a contraction that is mainly attributed to the declining feature phone segment in which shipments fell by over 45 percent compared to last year. What was shocking was the slight decline in smartphones shipments during the period.

Despite the quarter witnessing some notable product launches such as Samsung’s flagship Galaxy S4, smartphones shipments saw a marginal fall compared to the previous quarter.