The ANZ mobile phone market has dropped by five percent quarter-over-quarter and over 20 percent year-over-year, according to IDC.
More than 2.6 million devices were shipped in Q2, a contraction that is mainly attributed to the declining feature phone segment in which shipments fell by over 45 percent compared to last year. What was shocking was the slight decline in smartphones shipments during the period.
Despite the quarter witnessing some notable product launches such as Samsung’s flagship Galaxy S4, smartphones shipments saw a marginal fall compared to the previous quarter.
“There has been a slowdown in replacement demand that has previously contributed to the phenomenal growth of the smartphones market. Feature phones now only account for under a fifth of mobile phone shipments. This suggests that the majority of mobile users have already made the transition to a smart device,” said Aman Bajaj, Mobility Analyst of IDC ANZ.
Although iOS continues to command a loyal following in the ANZ market, Android was the leading operating system (OS) in the market. Android benefited from Samsung’s solid performance as well as the push by other Android vendors such as Sony, Huawei, LG and HTC.
Android and iOS combined accounted for more than 90 percent of all smartphones shipped into the region in Q2, highlighting their dominance in the OS landscape. Thus, the other platforms in the market face an uphill task in luring end-users from these well established platforms. Windows managed to secure the third spot followed by BlackBerry that launched its first set of BB10 devices earlier this year.