Philippines is fastest growing smartphone market in SEA

IDCThe Philippines smartphone market jumped 20 percent in Q1, according to IDC. With a projected annual growth of 25 percent this year, this makes the country the fastest growing smartphone market in Southeast Asia (SEA).

“While many of the more mature smartphone markets of the world already displayed signs of saturation, the Philippines smartphone market continues to enjoy robust growth owing to a relatively low smartphone penetration rate (30 percent in 2015), active local brand presence, and healthy consumer spending,” said Jerome Dominguez, Market Analyst for Mobile Devices of IDC Philippines.

Local vendors continue to dominate the Philippines smartphone market as they flood it with the most affordable smartphone options.

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