hybris announces B2C Commerce Accelerator for China

hybris SAPhybris has announced the coming availability of hybris B2C Commerce Accelerator for China. As businesses move from a single channel, such as print catalogues, to multiple channels — including online, mobile, print and call centers, complexity increases.

Founded on hybris Commerce Accelerator, hybris B2C Commerce Accelerator for China has been specially configured and equipped with functionalities specifically to address Chinese e-commerce needs.

Adapted expressly for the Chinese market, it comes with pre-configured page templates that are designed to suit the highly characteristic ‘click’ culture and specific shopping atmosphere enjoyed by Chinese consumers, providing big product images, larger merchandising bars and a very visual user experience.

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Alibaba breezes through China Singles’ Day online traffic with ZTE technology

AlibabaAlibaba Group handled a record-breaking surge in online shopping traffic on China Singles’ Day on November 11 , the busiest day of the year for Internet retailers in China.

China’s largest e-commerce company broke its one-day sales record by more than 80 percent. ZTE’s ZXONE 8700 optical transport network system carried 90 percent of Alibaba’s operating data traffic that day, as online shopping orders pushed Alibaba’s peak data traffic to almost 300 Gbits per second, sustained for a period of seven hours.

For the 24-hour duration of China Singles’ Day, ZTE’s OTN systems deployed by Alibaba delivered excellent network performance and fault-free reliability, with no malfunction warning reported.

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ASOS leverages hybris for China e-commerce business

hybrisUK online fashion and beauty store ASOS has selected the hybris Commerce Suite to launch its new e-commerce business in China. Providing an omni-channel experience for those 420 million potential customers, the site will include a fully-integrated, feature-rich mobile version.

With six million active customers, ASOS stocks more than 60,000 branded and own-label products through each of its websites: UK, USA, France, Germany, Spain, Italy, Australia, and Russia. It ships to 241 countries and territories from its 1.1 million square foot global distribution centre in the UK.

According to a report from eMarketer released in February 2013, this year’s B2C e-commerce sales are expected to grow 18.3 percent to US$1.298 trillion worldwide as Asia-Pacific (APAC) surpasses North America to become the world’s No. 1 market for B2C e-commerce.

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New hybris Commerce Suite powers all channels from a single commerce platform

hybris storeThe latest major release of the hybris Commerce Suite is touted as the first commerce platform to give B2B and B2C organisations true omni-channel capabilities on a single technology stack.

With new functionality to support the cross-channel consumer and in-store business tools to manage functions such as “buy online, pick up in store”, businesses can now design, develop and deploy advanced commerce solutions more quickly and over more channels than ever before.

“Retailers, brands and manufacturers are racing to meet the increasing demands of the modern consumer. Businesses need to have systems that allow them to innovate faster. With the hybris Commerce Suite, implementing an omni-channel vision is no longer a multi-year process for B2C and B2B businesses,” said Ariel Luedi, CEO of hybris. “It is now within the realm of possibility for them to set up a true omni-channel commerce platform in under six months.”

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