hybris announces first commerce solution specifically designed for telcos

hybrishybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.

“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”

hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.

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hybris enables digital content providers to create high-value, ongoing relationships with customers

hybris has further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.

“Digital products are different from physical products. They’re alive,” stated Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”

A host of new enhancements to the hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models.  In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.

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