hybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.
“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”
hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.
Unlike other commerce platforms, which require extensive and expensive modifications to make their retailer-centric applications work for telcos, hybris Telco Accelerator includes a production-ready customizable web storefront and built-in telco-centric features, resulting in much faster time to value and much lower total cost of ownership.
Purpose-built enhancements to the hybris Commerce Suite enable telcos to offer phones, plans and cloud services under a variety of flexible recurring pricing models. With advanced packaging capabilities, telcos can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience. Handling plan eligibility and accessory compatibility has also never been easier than with hybris’s rich product content management.
With hybris, telcos will see immediate business value:
- Increase conversions and develop a price-segmentation strategy. Create a personalized customer experience for more relevant offers of devices and plans – an increasingly vital strategy as business drivers shift from new customer acquisition and network expansion to customer retention.
- Create and unlock new business opportunities – even in saturated markets — with built in multi-site, multi-language and multi-brand capabilities.
- Capture business customers with a rich set of B2B functionality – including support for self-service account management, procurement processes, organisational hierarchies, employee entitlements, volume purchasing, and enterprise-class reporting.
- A true omni-channel experience for customers: a single view of product and plan offerings from any device, plus a seamless experience including buy online, pick up in store and long-tail product availability in store.
- The ability to manage all product information and relationships with hybris’s highly acclaimed master data management (MDM) — a requirement for a seamless cross-channel consumer experience.
“As telcos seek additional revenue sources such as over-the-top (OTT), cloud services and value-added services (VAS) sold to small business and consumers, and as many telcos enter the streaming video and digital content businesses, they are increasingly experimenting with innovative selling models,” said Moritz Zimmerman, Chief Technology Officer of hybris. “hybris supports these initiatives with the most agile selling platform, engineered for extension, expansion, and innovation.”