NVIDIA and RED Digital Cinema ease 8K bottleneck

8K is the new benchmark for professional videos captured by state-of-the-art cameras but delivering that standard for editing was not quite possible until NVIDIA’s announcement this week at SIGGRAPH of the Turing architecture and the new Quadro RTX GPUs.

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NVIDIA unveils Turing architecture and new Quadro products

To the uninitiated, images just look look sharper and more detailed because of improved resolution. But, there’s much more to that, one of which is ray tracing, a rendering technique used to generate an image by tracing the path of light as pixels in an image plane and simulating the effects of its encounters with virtual objects.

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Copyright hindering democratisation of 3D

Gavin Greenwalt: Copyright owners own the right to models of their products
Gavin Greenwalt: Copyright owners own the right to models of their products

Increasing power of GPUs is enabling designers to create 3D models quicker and in greater detail. Such additional details may include specific models of cars, cameras or other products instead of just generic models. This should pave the way towards democratisation of 3D.

However, a major barrier can halt this progress.

While creating a specific product is now easier, using that created model may be a challenge. Standing in the way are copyright laws and more importantly, copyright owners.

“Copyright owners own the right to models of their products. They can decide whether users can use or should remove 3D models of their products. Users need to seek permission to use such models,” said Gavin Greenwalt, Senior Artist of Straightface Studios.

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