The Baby Boomer generation is unlike any other. More technologically advanced, savvy and adaptable, they have been blessed with a slew of technologies and are not afraid to use them — for work and play.

Such is their influence that Gartner has note that silver surfers represent a more important technology market than Generation X and Generation Y.

Gartner Vice President and Fellow David Furlonger pointed out that with an aging population in many mature and emerging markets, technologists, designers and marketers must refocus to seize this crucial opportunity.