In an effort to make an impact in the smartphone market, Nokia seems to be banging the camera feature. Boasting a second generation 41 megapixel sensor, the new Nokia Lumia 1020 reinvents zoom, delivering more details than the eye can see so people can take photos first and frame later.

With Nokia’s innovative PureView technology and a new application called Nokia Pro Camera, it claims to be able to produce some of the sharpest images possible by any digital camera. Nokia Pro Camera makes it easy to capture, edit and share photos and videos.

The Nokia Lumia 1020’s 41 megapixel sensor features ZEISS optics with six physical lenses, plus optical image stabilisation. It also captures blur free videos with stereo sound even at the loudest concerts thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than conventional smartphone microphones.