Nokia redefines zoom with Lumia 1020

Nokia Lumia 1020In an effort to make an impact in the smartphone market, Nokia seems to be banging the camera feature. Boasting a second generation 41 megapixel sensor, the new Nokia Lumia 1020 reinvents zoom, delivering more details than the eye can see so people can take photos first and frame later.

With Nokia’s innovative PureView technology and a new application called Nokia Pro Camera, it claims to be able to produce some of the sharpest images possible by any digital camera. Nokia Pro Camera makes it easy to capture, edit and share photos and videos.

The Nokia Lumia 1020’s 41 megapixel sensor features ZEISS optics with six physical lenses, plus optical image stabilisation. It also captures blur free videos with stereo sound even at the loudest concerts thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than conventional smartphone microphones.

“I’m a physics graduate, and this device’s imaging capability feels like something bordering on magic to me. The high-definition stereo sound recording technology in Pureview is also very impressive, and it could help Nokia to capitalise on the current vogue among concert-goers to video the event, as a memento to keep and share,” said John Delaney, Associate Vice President of Mobility at IDC.

The Nokia Lumia 1020 will be available first in the US exclusively with AT&T from July 26 at a price of US$299.99 on a two-year contract. It is then expected to arrive in China this quarter. The phone will be available in yellow, white and black.