Huawei has taken a shot at the English Premier League by becoming the official smartphone partner of league leaders Arsenal.
Huawei and Arsenal announced the global deal, which lasts until the end of season 2015/16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger.
“We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe,” said Tom Fox, Chief Commercial Officer of Arsenal.
The partnership will see global collaboration between the two brands, with Arsenal’s officials and players taking part in Huawei’s communication and promotional activities both in the UK and overseas.
“We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years,” said Mark Mitchinson, Executive Vice President of Huawei Technologies UK.
The partnership will include exclusive offers, content and brand presence during Arsenal matches, as well as through the club’s digital and social media platforms. In addition, Huawei will have access to the club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.