APAC PC market dips for 8th consecutive quarter

IDCThe Asia/Pacific (excluding Japan) PC market declined eight percent sequentially and 11 percent year-on-year in 2014 Q1 to reach 23.8 million units, according to preliminary results from IDC.

Elections in some of the bigger markets contributed to the region’s overall decline. In India, an ongoing large education project was postponed due to the upcoming elections, shaving off about half a million units from the commercial PC segment. In Thailand, political unrest continued to have an adverse impact on the economy, while in Indonesia, government funds were diverted in the run-up to the elections, resulting in lower commercial spending in PCs there this quarter.

“However, as these markets stabilise after the elections, IDC expects commercial activity to resume in the second half as a result of pent-up demand,” said Handoko Andi, Research Manager for Client Devices of IDC Asia/Pacific. “On the consumer side, ongoing distractions from smartphones and tablets as well as cautious channel intake impacted most markets in the region, especially in Southeast Asia.”

Lenovo retained the top spot despite a sequential decline in many markets in the region including China, where the vendor, due to Chinese New Year festivities, did fewer commercial shipments than usual. Dell retained the second spot and continued to be ahead of HP for a second consecutive quarter, as the latter was impacted in key markets such as China and India.

ASUS replaced Acer at the fourth spot. China contributed the most to ASUS’ share gain in the region as the vendor had a healthy channel inventory and did well in the consumer space with attractive entry-level product lines.

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