GTC draws the big guns!

As a sign of its coming of age, the GPU Technology Conference (GTC) held annually in San Jose, California since 2009, is no longer a niche event but one that is drawing the who’s who of the technology industry.

NVIDIA’s shift of focus from being a visual computing company to an AI company has certainly played a big part in the expansion of the conference. It has attracted around 50 sponsors and 150 exhibitors on top of more than 7,000 participants.

However, it’s not the number of sponsors and exhibitors but rather the quality that is worthy of attention. The line-up of technology firms includes luminaries such as Adobe, Alibaba, Amazon, Autodesk, Cisco, Cray, Dell EMC, DreamWorks Animation, IBM Watson, Lenovo, Microsoft, Samsung Electronics, Verizon Labs, VMware, and Yahoo Research.

With AI being such a prime mover of autonomous vehicles, it is also not surprising that leading names in the automotive industry were also present — BMW Group, Chevron, ExxonMobil, Ford Motor Company, General Motors, Honda Research Institute, and Mercedes-Benz R&D North America.

Amid the various booths showcasing VR technologies was one by NASA Ames Research Center, which showed a VR demonstration on Mars.

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