Even though the X in the newly announced iPhone X is supposed to be pronounced as “10”, it can be interpreted as eXpensive. At S$1,648 for the 64GB version and S$1,888 for the 256GB iteration, the new iPhone X is a costly device, bringing it right into the price range of notebook computers.
Apple seems to be pushing the price ceiling on how much consumers are willing to pay for a high-end smartphone. It may even cause some die-hard fans to consider if it’s really worthwhile upgrading to this new rendition. The iPhone X comes with a six-core A11 Bionic processor, GPU, a bezelless super retina display, wireless charging, dual 12-megapixel rear cameras with optical image stabilisation, and Face ID. Most of these are already available in other high-end smartphones without such a hefty price tag.
Face ID, which lets users unlock and pay with the device, is probably the most unique value proposition but is this enough to justify the high price?
Guess the answer will be known when the iPhone X becomes available in Singapore on November 3.