Razer has teamed up with Lazada to put its newly-launched Razer Game Store on the e-commerce platform for Southeast Asia.
The tie-up will enable the store to offer fans promotions, including in-app specials, tailored for each Southeast Asia country in its own currency. Gamers in the region will get instant access to hundreds of digital games.
Singapore is the first launch country, followed by Malaysia and Thailand in the coming months.
Last week, Razer Game Store went live in France, Germany, the United Kingdom and the United States.
“A gamer’s wish-list never stops growing, and we’re always on the lookout for great deals to expand our game library. Together with Lazada, we’ll bring the passion for gaming to even more fans in Southeast Asia, fuelled by our unique ecosystem of hardware, software, and services,” said Min-Liang Tan, Co-founder and CEO of Razer.