PG Mall goes multi-channel with Netcore

PG Mall is powering its multi-channel marketing automation and engagement campaigns with Netcore Smartech.

The Malaysia e-commerce giant plans to use the comprehensive AI-powered automation and personalisation platform to ensure multi-channel experience optimisation for its users and customer engagement for its more than one million users.

The Netcore Smartech content delivery platform features multi-channel campaign management, a comprehensive journey builder, AI-based email delivery, Smart Push for push notifications, and a Raman AI engine that provides intelligent insights across pivotal components of the platform

“PG Mall wants to revolutionise the shopping business model and we want to do it at scale. On the path to accelerated growth, we are sure that Netcore will help us create personalised experiences and engagements for our million-plus users every month,” said Charles Lim, Director of MIS at PG Mall.

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