Kahoot! has acquired Estonian language platform Drops to enhance its language learning offerings to Kahoot! users and as well as bring Kahoot! to Drops users.
Expected to be completed soon, the transaction involves US$31 million in cash and a performance-based element of up to US$19 million, depending on Drops performance in 2020-2022.
“Drops’ offerings and innovative learning model are a perfect match to Kahoot!’s mission of making learning awesome through a simple, game-based approach. Drops and language learning becomes the latest addition to our growing offering of learning apps for learners of all ages and abilities. We will continue to expand in new areas to make Kahoot! the ultimate learning destination, at home, school or work, and to make learning awesome,” said Eilert Hanoa, CEO of Kahoot!
The acquisition of Drops is part of Kahoot!’s strategy to expand into new areas of learning and make Kahoot! a trusted destination for all learners, whether at school, work or home. As a result of the explosive growth in language learning globally, the market is expected to reach more than US$8 billion by 2025.
Drops’ language learning apps teaches the essentials of language – alphabets and vocabulary – by combining a colourful user interface and simple illustrations with visual association and using a game-based approach.
With snackable, swipe-based word games, Drops keeps learners engaged and helps them forge the foundational 3Cs of language learning – core vocabulary, confidence and consistency – while avoiding burnout.
“We’ve introduced millions of users across the globe to our playful, dynamic approach to language learning. Kahoot! is doing the same for all types of learning. We’re excited to work with such a mission-aligned company to introduce the Drops platform to game-loving learners everywhere,” said Daniel Farkas, Co-founder and CEO of Drops.