Optimizely named a leader in feature management and experimentation

Optimizely has been named a leader in The Forrester Wave: Feature Management And Experimentation, Q2 2021.

The digital experience platform provider has the largest market presence score and received “differentiated” scores in experimentation, audience targeting and vision.

“For brands to be successful, they must be able to test and optimise the experiences they are trying to deliver. We believe being named a leader in this New Wave evaluation validates the strength of our experimentation and feature delivery capabilities,” said Justin Anovick, Chief Product Officer of Optimizely.

This latest recognition follows a wave of developments such as its acquisition of the Zaius customer data platform and its strategic rebranding from Episerver to Optimizely.

Earlier this year, Optimizely was named a leader in The Forrester Wave: Agile Content Management Systems, Q1 2021.

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