What goes around comes around. In recent years, consumers have turned to online purchases for convenience, greater choices and sometimes better prices.
Lazada is taking its Grand Online Tech Show to a physical pop-up event at Plaza Singapura at the heart of Orchard Road in Singapore for the first time. The online-to-offline (O2O) tech showcase at the mall’s Level 1 Atrium with feature more than 20 international and homegrown tech brands offering the latest products and deals.
This move will let shoppers browse the items online and get their hands on for them at the offline event.
Participating brands will offer store pick-ups for seletected items such as the Jabra Elite Active 75t true wireless earphones, JBL Horizon clock radio speaker, and Braun IPL Silk-expert Pro 5.
The week-long event, from May 23 to 29, will kick off with the debut of the vivo X80 Pro flagship smartphone. Shoppers can also enjoy onsite flash deals twice daily, and stand a chance to win prizes.