LG launches ThinQ UP upgradeable home appliances globally

Ahead of CES, LG Electronics has launched its LG ThinQ UP upgradeable home appliances including refrigerators, washers, dryers, oven ranges, and dishwashers.

Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases.

Launched in South Korea in January, 2022, LG ThinQ UP will begin rolling out internationally starting from March, 2023, in the US, followed by other key markets.

LG ThinQ UP appliances can incorporate new features throughout their life – providing more value to users over time. Easy-to-install software updates and hardware add-ons will deliver specialised options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners.

One of the custom features available in 2023 is Laundry Saver Mode, which can be applied to dryer models with ThinQ UP. For those times when the user cannot unload the dryer right away, Laundry Saver keeps the drum tumbling after the cycle has finished and until the dryer door is opened to help prevent wrinkles and odours.

Another feature is Improved Nighttime Brightness Control for refrigerators with ThinQ UP, which makes the fridges’ interior lighting softer at night-time so as not to ‘blind’ users when they open the door. All new software features are optional, and can be easily downloaded from the LG ThinQ app.

“A new paradigm in the home appliance industry, LG ThinQ UP is an innovative, new solution that delivers unprecedented customer value and differentiated user experiences. We will continue to offer sophisticated lifestyle solutions that provide personalised performance, convenient features and customisable upgradability,” said Lyu Jae-cheol, President of LG Electronics Home Appliance & Air Solution Company.

Visitors can experience the LG’s latest innovations at its booth #15501 at Las Vegas Convention Center at CES 2023 in Las Vegas from January 5 to 8, 2023.

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