Optimizely and Google collaborate on Google Analytics 4

Optimizely is collaborating with Google on intergrating Optimizely Web Experimentation and Google Analytics.

Its experimentation tool lets digital marketers access real-time statistics, generate personalised customer experiences, and integrate seamlessly with other tools in their tech stack without sacrificing speed or compromising user experience.

“We take pride in helping the world’s leading brands source meaningful data and stay one step ahead of their customers’ needs. We look forward to welcoming Google Optimize customers into the fold, making their transition smooth, and supporting them to drive positive business outcomes,” said Alex Atzberger, CEO of Optimizely.

This collaboration will transform how digital marketing practitioners leverage actionable insights to seamlessly deliver more personalised brand interactions and the best possible customer experiences. It will enrich both organisations’ capabilities and empower marketers worldwide to execute world-class experimentation programs at scale.

Image: Google

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