Adobe and Walt Disney Imagineering are teaming up to speed up the design and pre-production process for Disney Parks and Experiences using Adobe Firefly Foundry.
The collaboration brings custom generative AI deeper into themed entertainment. It pairs Adobe’s brand-specific AI tools with Disney’s licensed creative assets to help designers turn sketches into concept art and 3D prototypes faster while keeping work aligned to Disney’s IP and visual standards.
The partnership shows how major entertainment brands are using tailored AI to shorten creative cycles without sacrificing brand consistency.
It also signals a broader shift in how large-scale experience design is being built, from early concepting to engineering coordination, with AI taking on more of the repetitive visualisation work.
“Our work with Adobe lets us bring Disney stories and characters to life in our Parks faster, and with the emotional quality our guests expect,” said Kyle Laughlin, Senior Vice President of Research and Development in Technology and Engineering at Walt Disney Imagineering.
“As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality,” said Hannah Elsakr, Vice President of GenAI New Business Ventures at Adobe.
Entelechy Asia 