Meta names SEA leader

Meta has named Dhruv Vohra (above) as Managing Director of Global Business Group in Southeast Asia, where he will lead commercial strategy across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam

Reporting to Vice President for Asia Pacific Benjamin Joe, Vohra has been with Meta for seven years, joining in 2019 as Director for e-commerce and digital natives. He helped shape the region’s retail transformation through key platforms, led SME expansion in Southeast Asia, and then extended that leadership across Asia Pacific.

“Southeast Asia is one of Meta’s fastest-growing business regions, and the work ahead is helping businesses leverage AI and messaging at the pace their customers already expect. Dhruv has spent seven years close to those businesses, and he has built the teams that support millions of them,” said Joe.

According to Vohrtra, trends such as business messaging and live shopping found early adopters here.

“No two markets here behave the same way, and the businesses growing fastest here have outgrown the borders they started in. AI has opened up even more possibilities. Working with our teams and partners to help more businesses innovate is a real privilege,” he said.

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