Tag: Gaming console

Mobile gaming fuelling gaming market growth

abi researchRising demand for mobile games is driving the video game market to reach US$80 billion in 2020, up from under US$70 billion last year, according to ABI Research.

Traditional PC and console segments, on the other hand, will see a one- to two-percent annual growth.

Triple-A titles have the potential to dramatically change a developer/publisher’s financials, but gaming’s long tail is equally important to the continued growth of the industry. This is particularly true in the mobile space where a hit title can catapult a mobile game developer into the upper echelons of the market — as was true for developers such as King Digital (Candy Crush Saga) and Supercell (Clash of Clans).

NVIDIA drops price of SHIELD to US$299

NVIDIA ShieldNVIDIA has done something quite unheard of — dropping the price of a pre-ordered product just a week before shipping. According to a NVIDIA blog post, “we’ve heard from thousands of gamers that if the price was US$299, we’d have a home run. So we’re changing the price of SHIELD to US$299”.

All pre-orders will be charged the new price of US$299 when the product ships.

“We want to get SHIELD into the hands of as many gamers as possible. That’s because we think they’ll have the same reaction to it as thousands of gamers already have: joy,” said NVIDIA Product Manager Jason Paul.