Though made in China, gaming consoles were banned in the country from 2000. That has since changed with the lifting of the ban last year, which allows gaming console makers in a free trade zone in Shanghai to sell to China.
This has prompted Microsoft, and this week, Sony to announce that they will be entering the gaming console market.
Microsoft plans to ship the Xbox One in September through a joint venture. And Sony intends to do likewise with two joint ventures with Shanghai Oriental Pearl Culture Development. It’s not only the international big boys that are keen on a slice of this pie. Huawei Technologies, TCL and ZTE are reportedly among Chinese companies keen to enter the market with Android-based consoles.