Smartphone makers in a rush?

Google Pixel 2 XLIn 2016, Samsung had battery overheating issues with its Note 7. Recently, Apple is constantly pushing out iOS 11 fixes to improve battery life for the iPhone 8. And now, Google is working on a solution to address the screen burn-in issues of the Pixel 2.

What’s happening? Are smartphone makers in such a rush to launch new phones that they are cutting short quality tests? Admittedly, this is the probably the hottest segment of the consumer technology market and every player is trying its best to outdo each other.

According to IDC, the worldwide smartphone market will reach a total of 1.53 billion units shipped in 2017, up 4.2 percent from the 1.47 billion units shipped in 2016. That’s a lot of phones and perhaps the reason why makers are hurrying to snare a share.

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Smartphone shipment up 6% in Q3

CanalysThree Chinese smartphone vendors — Huawei, Oppo and vivo — helped drive the global smartphone market in Q3. Together their shipment grew 60 percent while the overall global market just moved up six percent that quarter, according to Canalys.

The standout performer was Oppo, which had a stellar quarter, taking hold of the Chinese market from under the noses of its rivals. Its smart phone shipments grew around 40 percent sequentially and 140 percent year on year. Tough competition in China has affected Huawei’s global position, with it now looking increasingly unlikely that it will reach its annual shipment target of 140 million units.

Samsung continued to lead the market, but its issues with the Note 7 are starting to affect its business. It shipped just over 76 million units (excluding all Note 7s), down nine percent on the same quarter a year ago. In second place, Apple’s iPhone shipments also suffered an annual decline, falling five percent  to just over 45 million units.

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