Three Chinese smartphone vendors — Huawei, Oppo and vivo — helped drive the global smartphone market in Q3. Together their shipment grew 60 percent while the overall global market just moved up six percent that quarter, according to Canalys.
The standout performer was Oppo, which had a stellar quarter, taking hold of the Chinese market from under the noses of its rivals. Its smart phone shipments grew around 40 percent sequentially and 140 percent year on year. Tough competition in China has affected Huawei’s global position, with it now looking increasingly unlikely that it will reach its annual shipment target of 140 million units.
Samsung continued to lead the market, but its issues with the Note 7 are starting to affect its business. It shipped just over 76 million units (excluding all Note 7s), down nine percent on the same quarter a year ago. In second place, Apple’s iPhone shipments also suffered an annual decline, falling five percent to just over 45 million units.
“Halting sales of the Note 7 had an impact on Samsung’s shipments in Q3, but even a smooth launch would not have delivered year-on-year growth. With the recall commencing midway through September, it was too late in the quarter to have a positive effect on the competition,” said Tim Coulling, Senior Analyst of Canalys.
“The Note is a relatively niche product in Samsung’s portfolio, and the lack of competing products with a stylus means it’s too early to identify potential winners. The danger for Samsung is that the Note 7 recall affects sales of other models in its portfolio. In this case, several vendors, including Apple and Huawei, will see higher than expected demand in Q4. But with Apple raising questions about meeting iPhone 7 demand and Huawei currently shipping below target, the advantage may rest with the latter,” he added.