kalahari.com accelerates market expansion with hybris

khybris SAPalahari.com has selected hybris Commerce Suite to power its retail vision forward, strengthen its position as an innovative market leader, and fast-track market growth selling both digital and physical goods via its online stores and marketplaces.

As Africa’s leading online retailer of electronics, toys, appliances, games and books, kalahari.com will leverage hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.

Providing a true omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer (C2C) and business-to-consumer (B2C) retail, and deliver a feature-rich experience to a growing number of mobile shoppers. This will include selling digital goods such as eBooks, via kalahari.com’s own e-reader device the Gobii, and a large expansion of its online catalogue of digital and physical goods.

According to a recent survey published by kalahari.com, mobile shopping in South Africa is being fuelled by the uptake of tablet devices, with 70 percent of tablet owners now using their devices to shop online.

Owned by MIH Internet Holdings, a Naspers company that specialises in e-commerce platforms, kalahari.com realised its existing e-commerce system would not be able to scale to support its fast growing business strategy.

“All our retail businesses and especially kalahari.com are highly customer centric, hence a large part of our IT focus is on delivering core platforms that enable the business to deliver the best customer experiences. At large scale and across a continent, this becomes particularly challenging, but with hybris in place we have a foundation to build upon that will free up up our IT teams to focus on the more innovative edge of our customer offering going forward,” said Michael Needham, CTO, MIH E-Commerce Africa and Middle East

Alongside delivering the capability to cope with rapidly increasing data and transaction volumes, hybris Commerce Suite will enable kalahari.com to respond quickly to changing market or consumer demands while simultaneously reducing site management and development costs.

“With cloud and mobile technology a strong focus we needed a flexible core e-commerce framework at the heart of our many systems that make up our platform,” said Needham.  “The online technology universe is evolving at such a rapid rate, we needed a platform with a solid architecture, and a strong set of tools that allow the business teams autonomy in controlling the site’s offering without heavy involvement from IT.”