kalahari.com accelerates market expansion with hybris

khybris SAPalahari.com has selected hybris Commerce Suite to power its retail vision forward, strengthen its position as an innovative market leader, and fast-track market growth selling both digital and physical goods via its online stores and marketplaces.

As Africa’s leading online retailer of electronics, toys, appliances, games and books, kalahari.com will leverage hybris Commerce Suite to respond to growth opportunities and further extend its market share in the fast growing Southern African commerce market.

Providing a true omni-channel experience, the scalability of the hybris Commerce platform will enable kalahari.com to support its rapidly expanding online operations, which include consumer-to-consumer (C2C) and business-to-consumer (B2C) retail, and deliver a feature-rich experience to a growing number of mobile shoppers. This will include selling digital goods such as eBooks, via kalahari.com’s own e-reader device the Gobii, and a large expansion of its online catalogue of digital and physical goods.

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Tommy Bahama partners hybris to seize market opportunities

Tommy Bahama Singapore
Tommy Bahama’s outlet in Wisma Atria, Singapore.

Tommy Bahama, which has an outlet in Wisma Atria, Singapore, has selected hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, the brand has achieved rapid growth in online commerce over the past few years. In addition to the web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion and establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end-to-end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimised user experience.

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ASICS picks hybris for new global consumer websites

hybrisSports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.

The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.

In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.

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