Tommy Bahama partners hybris to seize market opportunities

Tommy Bahama Singapore
Tommy Bahama’s outlet in Wisma Atria, Singapore.

Tommy Bahama, which has an outlet in Wisma Atria, Singapore, has selected hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, the brand has achieved rapid growth in online commerce over the past few years. In addition to the web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion and establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end-to-end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimised user experience.

“Omni-channel commerce combined with a customised user experience is extremely important to us,” said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama. “We selected hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. hybris is uniquely positioned to meet our  criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind.”

The evolution of retail is requiring many brands to re-evaluate the strength of their commerce technologies and implement platforms that can quickly adapt to new channels and market opportunities, while seamlessly integrating across touchpoints. hybris meets a critical need by equipping these brands with a single stack, all-in-one commerce solution, it is also designed to enhance the value of Adobe and similar technologies throughout the enterprise.

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