Adobe has boosted Illustrator with Adobe Firefly’s Generative Recolor (beta) capabilities, empowering designers to experiment with colours using simple text prompts.
The beta release leverages creative generative AI models to automate and iterate previously manual and tedious processes. In the past, brands created colour variations manually every time they developed new packaging, rethought logo colour options before a rebrand or redesigned their websites. With Firefly-powered assistance, designers will be able to dramatically accelerate time-consuming color processes, freeing their time for more creative and less tedious tasks.
“Adobe Illustrator is the tool behind many of the world’s most iconic designs, from brand logos to product packaging. Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation,” said Ashley Still, Senior Vice President of Digital Media at Adobe.
Firefly’s direct integration into Illustrator reflects Adobe’s company-wide initiative to supercharge every creative workflow with additional speed, precision and power. Firefly is embedded directly into creators’ workflows and is designed to generate commercially safe, professional-quality content.
Adobe plans to enable enterprises to custom train Firefly with their own branded assets and generate content in the brand’s unique style and brand language using APIs to increase automation.
Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organisation with confidence.
Photo: Antoni Shkraba
Entelechy Asia 