Giving researchers instant feedback with immersive visualisation technologies

At GTC South Asia, Monash University shared how it has leveraged GPU technology to transform the way research is done. Entelechy Asia catches up with the university’s Professor Paul Bonnington (Professor and Director of E-research Centre) and Dr Wojtek James Goscinski (Coordinator of E-research Centre) to find out more about the deployment and how NVIDIA GPUs have made a great difference in research.

Gone Girl is first 6K film produced using NVIDIA Quadro

Gone GirlDavid Fincher’s highly anticipated thriller Gone Girl starring Ben Affleck, Rosamund Pike and Neil Patrick Harris hits theatres on October 3. The film is generating as much attention for its star power as it is for the highly advanced production approach of the filmmakers. It’s the first feature shot entirely in 6K and the first feature to use NVIDIA Next-Gen Quadro GPUs. Edited by two-time Academy Award-winner Kirk Baxter, ACE, it’s also the first studio feature edited entirely in Adobe Premiere Pro CC.

The production system and workflow for Gone Girl is the most advanced technical design of any feature film to date. The filmmakers opted to shoot in 6K, but frame for 5K to have an ability to reframe and stabilise, with greater resolution than before. They also wanted to retain control over a majority of the post-production in-house to improve turnaround and reduce overall costs.

“Shooting in 6K, we had a large amount of RED media content to be converted and reviewed,” explained Jeff Brue, Post Engineer. “This, combined with a need for an ability during editorial for every shot to be reframed, posed a unique challenge.”

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Tommy Bahama partners hybris to seize market opportunities

Tommy Bahama Singapore
Tommy Bahama’s outlet in Wisma Atria, Singapore.

Tommy Bahama, which has an outlet in Wisma Atria, Singapore, has selected hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, the brand has achieved rapid growth in online commerce over the past few years. In addition to the web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion and establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end-to-end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimised user experience.

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Rhythm & Hues Studios creates award-winning visual effects with NVIDIA GPUs

Rhythmn and HuesBy Edward Lim, Managing Consultant, CIZA Concept

Founded in 1987, Rhythm & Hues Studios is a visual effects company with corporate headquarters in El Segundo, California and production facilities in India, Malaysia, Canada, and Taiwan.

The studio has won the Academy Award for Best Visual Effects for Babe (1995), The Golden Compass (2008) and Life of Pi (2013), on top of four Scientific and Technical Academy Awards from the Academy of Motion Picture Arts and Sciences (AMPAS).

Computing power and unified platform needed
Lots of computing power are needed to create computer graphics imagery (CGI) in films. Besides this requirement, Rhythm & Hues also needed to standardize on a platform that can be used in its studios around the world. This unified platform is critical as work is shared and done concurrently in different parts of the world.

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Twistcode leverages GPU power for big data

By Edward Lim, Managing Consultant, CIZA Concept

FTwistcodeounded in 2006, Twistcode does research and development in high performance computing technology, especially massive-parallel computing and applications using central processing units (CPUs) and graphics processing units (GPUs). It thrives in accelerating any repetitive algorithm and/or process in most environments.

With its focus on high performance computing, the young and dynamic company hopes to let its clients – enterprises and government organisations – concentrate on what’s important to them. It provides services such as rendering and modelling, and tweaks technologies and twist codes to adapt to customers’ needs.

Frustration over cell architecture
It was frustration over Sony’s cell architecture that prompted Twistcode to consider other options for its work.

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ASOS leverages hybris for China e-commerce business

hybrisUK online fashion and beauty store ASOS has selected the hybris Commerce Suite to launch its new e-commerce business in China. Providing an omni-channel experience for those 420 million potential customers, the site will include a fully-integrated, feature-rich mobile version.

With six million active customers, ASOS stocks more than 60,000 branded and own-label products through each of its websites: UK, USA, France, Germany, Spain, Italy, Australia, and Russia. It ships to 241 countries and territories from its 1.1 million square foot global distribution centre in the UK.

According to a report from eMarketer released in February 2013, this year’s B2C e-commerce sales are expected to grow 18.3 percent to US$1.298 trillion worldwide as Asia-Pacific (APAC) surpasses North America to become the world’s No. 1 market for B2C e-commerce.

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RMI counts on GPU computing for credit risk analysis

RMIBy Edward Lim, Managing Consultant, CIZA Concept

Established in 2006 as a research institute at the National University of Singapore (NUS), the NUS Risk Management Institute (RMI) is dedicated to financial risk management. Its establishment was supported by the Monetary Authority of Singapore (MAS) under its program on Risk Management and Financial Innovation.

In 2009, RMI embarked on a non-profit Credit Research Initiative (CRI) in response to the financial crisis, with the intent to spur research and development in the critical area of credit rating. Besides being just a typical research project, it wanted to demonstrate the operational feasibility of its research and become a trusted source of credit information.

CRI currently covers more than 35,000 companies in 106 economies in Asia-Pacific, North America, Europe, Latin America, Africa, and the Middle East.

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Richmanclub Studios relies on NVIDIA GPUs to produce upcoming film

The Boy and his Robot
The Boy and his Robot

By Edward Lim, Managing Consultant, CIZA Concept

Founded by Rich Ho in Singapore in 2004, Richmanclub Studios is a motion picture production company. Its first official production was the short film, “The Alien Invasion” in 2004, which has been shown around the world. The film was the first Singaporean short film to be nominated for the “Chinese Oscar”, The Golden Horse Awards 2004 for Best International Digital Short Film.

The studio has also won the Special Technical Achievement Award (Hive Film Festival), Audience Favorite (Substation First Take) and the Asia-Pacific wide Gold Award-Digital Art (ACMSIGGRAPH ComGraph).

In 2011, Richmanclub Studios launched two additional departments – Richopus Music to offer music production services and IVI VFX to provide post-production services.

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Rhythm & Hues makes skies soar with NVIDIA GPUs in Life of Pi

Global visual effects giant Rhythm & Hues (R&H) recently completed the lion’s share of visual effects shots on the acclaimed new film, “Life of Pi,” leveraging NVIDIA GPUs to maximize throughput and accelerate creative workflows. “Life of Pi,” from Academy Award-winning director Ang Lee, tapped legions of R&H artists at offices in Los Angeles, India, Kuala Lumpur, Vancouver, and Taiwan to create several hundred visual effects shots in stereo 3D that included the Bengal tiger, digitally recreated water and skies, Meerkat Island and myriad additional creatures and effects.

R&H is known for its custom development of proprietary visual effects tools, many of which are written specifically for the GPU. One of those tools, dubbed Rampage, was particularly instrumental in achieving the remarkable skies that set the tone in this tale of an Indian zookeeper’s son named Pi, shipwrecked with a Bengal tiger and adrift in the Pacific Ocean.

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