HP has unveiled its Future Ready strategy for driving sustainable long-term growth for partners and delivering lifetime customer value in Asia.
Developed with customers at the centre, the strategy covers several initiatives revolving around portfolio, operations, and customer and partners.
Its primary goal is to build lifelong relationships with customers by strengthening HP’s portfolio to meet a wider range of needs and to help partners take advantage of opportunities across high-growth segments including gaming, hybrid work, workforce services, security, and sustainability.
“Our Future Ready strategy encapsulates our dedication to exceeding expectations with our end users, especially for experiences that directly impact their everyday lives,” said Vinay Awasthi, Managing Director of Greater Asia at HP.
“We are constantly innovating to offer more ease, more convenience, and more integration. HP is already offering solutions to help navigate increasingly complex hybrid realities. The work we do in Asia is at the forefront of this continued effort towards adding consistent and reliable value for our customers,” he added.
Through its Future Ready product portfolio, HP is redefining innovations by delivering end-to-end experiences to help customers navigate the complexities of hybrid work, enabling them to work, play and connect seamlessly.
HP will continue to invest strategically in high-growth segments including gaming, peripherals, consumer subscription, workforce services, security, and print solutions to grow its overall portfolio mix as a way to meet the evolving B2B and B2C customer needs in the region.
HP will keep evolving its approach in the region based on feedback gathered from partners and customers to help them adapt to the rapidly changing business needs.
Its key sustainability growth initiatives include:
- Protect natural ecosystems: HP has launched more than 300 products with ocean bound plastics, is becoming forest positive in printing, and aims to achieve net zero greenhouse gas emissions by 2040.
- Empower partners to join the sustainabillity journey: The HP Amplify Impact programme is a first-of-its-kind partner assessment, resource, and training programme, with 100 percent of pledged partners having developed sustainable impact plans.
- Bridging digital divide and offer greater access to technology: HP accelerated digital equity for more than 21 million people in path to 150 million by 2030.
Photo: Peter Olexa
Entelechy Asia 