By Edward Lim
Want to go television shopping with your pet? How about listening to your favourite music on a sound system before buying? Or taking a camera out to snap shots and see how it works for you?
The 2,600-square foot Sony Store One Holland Village lets you do all these. Officially opened today, the store brings retail experience to another level. It’s not just about seeing and touching, but actually experiencing and using the products before purchasing.
For instance, customers can book a session at the dedicated home entertainment area to test their preferred Bravia TV and soundbars. What’s more is that they can watch their own contents to get the best feel of the products. Those wanting to test headphones can pair with their smartphones for a real world experience.

“Our bespoke services are deigned with our customers and community at heart where you can truly push the concept of test before purchase,” said Melvin Pang, President and Head of Singapore Marketing Centre at Sony Electronics (Singapore).
“The wide range of products and curated experiences at our new store aim to dleight and satify the needs of today’s customers. Whether you’re seeking the latest Sony tech, a pet-friendly space, or a beautiful area for photgraphy, our store has something for everyone,” he added.
Back to our furry friends, the store lets customers bring their pets into the shop — a rarity in Singapore.
Sony Store On Holland Village is located at 7 Holland Village Way, #02-38/39, One Holland Village, Singapore 275748.
